Getting out of the Building

By Damien Buchs March 22, 2016 Edition CHIC 2015-2016

Last weeks, after having mapped our assumptions regarding our early adopters customers, we have decided to verify our hypothesis by meeting some of them face-to-face and by doing online surveys.

Biz_tup        Biz_VP

Those interactions have helped us to deeply understand the way they live, what they say, do, feel or see. According to their lifestyle, some of them are definitely more sensitive to our concept.

By speaking to our potential early adopters, we have not only validated most of our assumptions, but also discovered new facts and underestimated others!